4 Ways to Inspire Your Customers' Trust Online

Posted on 8/13/15 4:49 PM by Marisa Samek

Does your website look trustworthy?

It may seem like a silly question but, in today's crowded online marketplace, many organizations overlook the importance of creating a site that inspires trust in prospective clients. It goes deeper than offering them new features or claiming to do certain things better than the competition.

Discover 4 ways your website can inspire client trust:

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When it comes to building a trustworthy website, you should be adding an extra layer of reassurance to the presentation of your software solution. For example, it's not enough to simply offer online payment processing; instead, you should also be letting clients know how strong your security measures are. That way, they can be confident that you're protecting their sensitive information. However, that is but one example of simple measures your organization can be taking to make your online presence feel more trustworthy and, as a result, look more attractive to both current and prospective clients.

 

Make Your Site Look Professional

Our current digital climate, especially when it comes to e-commerce, dictates that a website that projects an air of unprofessionalism just doesn't cut it. While a community-driven organization’s efforts may be more focused on offline rather than online activities, your online storefront not only lends credibility to your brand but also shows clients that you take all aspects of your organization seriously.

If you're afraid that a website revamp will cost you lots of money and/or taking up tons of time where your administrative tasks are concerned, know that it doesn't have to be that way. In fact, the focus should be on creating something that is functional, not flashy. A few good quality photographs, copy free of grammar or spelling mistakes and a layout that’s easy to navigate are good places to start. Check out more details on building a user-friendly website on our blog.

Many of our clients have a great website. This one from Kyle Shewfelt Gymnastics is one of our favourites. Simple, clean, yet inviting and fun; from top to bottom, it's totally professional.

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Be Active on Social Media

Another important piece of your organization's online presence is your social media accounts. Facebook, Twitter, Instagram, LinkedIn, Snapchat and more are all tools you can use to enhance your club or business' reputation as a trustworthy entity. The best part: the most trafficked social media sites are all free to use and, if you want to up the frequency of your posts, scheduling solutions like Hootsuite and Tweetdeck also cost nothing.

Since customers want to know what others think of your organization, including testimonials and reviews from social platforms on your homepage is also a great way to increase credibility. This strategy helps convert casual visitors into paying customers. You can also encourage them to engage with your organization on social media by using prominently placed icons or photos that will draw the eye. You can learn more about increasing social media post engagement by heading to our blog as well!

Our clients Flyers All-Starz have solid social proof. On their Facebook page, they share terrific photos of practices and competitions. 

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Meet the Highest Security Standards

If your club or business offers online payment to clients, ensuring the protection of their vital information, from banking details to their address and/or email, is key. As I hinted at earlier, making sure you can demonstrate to users that your website and infrastructure conform to the highest of online security standards is paramount to solidifying your organization as a trustworthy one.

How do you do this? Include security seals on the checkout pages, as well as links to more detailed information about your secure payment processes. You should also let customers know that your platform adheres to the Payment Card Industry Data Security Standards (PCI DSS). These standards ensure that your online payment systems keep your customer’s data safe and sound. If you want to learn more about creating a safe online shopping experience for your customers, check out the tips on our blog page.

 

Make Your Contact Info Visible

All of the website and social media improvements mean nothing if, at the end of the day, prospective clients aren't sure how to get in touch with you. This is why your contact info should always be one of the most visible pieces of information that your site communicates to the world. The bottom line is this: revenue cannot be generated if no one can reach you.

Make sure you include your contact info in a place where customers can clearly see it. Knowing that they can talk to a real person - be it through chat, phone or email - brings them peace of mind and reinforces that your website is run not by robots, but by people who care about delivering a premium service.

I love how our client Espace Fitness includes a friendly option to contact them at the top of their site and also includes the contact info in a fun way at the bottom: 

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Amilia's software solution can not only help you build trust with your client base but also optimize your organization's day-to-day operations in more ways than one. Read more about how Kyle Shewfelt Gymnastics has taken their business to the next level by using our platform. Download the case study now!

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