How to Build An Effective Online Presence for Your Non-Profit

Posted on 1/27/14 11:26 AM by Ashley Wood

One of the most important ways organizations can make new connections is by creating an online presence that excites and motivates your readers.  When your audience is able to easily and quickly find you by way of a simple keyword search, your website should offer compelling and engaging information that will make your visitor want to linger.  The longer they linger, the stronger emotional connection  becomes and your chances of securing a new donor or even a new subscriber are greatly enhanced.


There are a number of ways that you can design your website or social media pages to boost interest.  By clearly stating your cause and mission front and center, and by building a site that is beautiful and sophisticated in appearance, you will create that most important positive first impression.  Once you have captured your audience's attention, the next step is to make a new friend (this is why it is called "social" media) and encourage them to visit more often.  

Create A Dynamic Online Presence

A stagnant site will not only be a waste of money, but it can also serve to drive people away when they sense that you aren't engaged enough with your viewers.  They may believe that this attitude could apply to your commitment to your cause as well.  If you update your site once or twice a week, at minimum, you will retain subscribers and make the search engines take notice too.  Try to find stories that will touch hearts and make your readers want to be part of the solution.  Events, contests and consistently new content will bring your visitors back again and again.

Build Your Subscriber List

Make sure you have a quick and easy email sign-up form on each page of your site.  Don't ask for more than a couple of pieces of information because readers are often leery about providing too much personal detail online.  Name and email address will be all that you need to be able to send out newsletters or other email communications.  Try to find the language that make your readers "click-through" and find your online presence.  Remember, if you overwhelm your readers with email, they will probably unsubscribe no matter how much they believe in your cause.

Make Donating Safe And Easy

Concentrate on making the donation process as simple as possible.  A straightforward interface with 2 or 3 steps means less chance that they will change their minds in the middle of completing your donation form. Also make sure that once the process is complete, you present a way for the supporter to share the fact with their own social media circles.  This is a great way to bring new people to your site.

Your online presence is a great opportunity for you to engage with your supporters as well as enticing the viewer who just happens upon your site, or who has been referred by a current supporter.  Take this chance to really show your organization in a positive way and to convince viewers why they need to get involved and support you.  If you would like to learn more about how your organization can find its audience, offer online donations and sell your merchandise, Request a free online demo!

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