More than ever, social media is an important aspect of nearly everyone's day-to-day life. Sharing photos on Instagram, scrolling through your Twitter feed or staying connected with friends via Facebook or Snapchat: all are second nature to the vast majority of people in North America and abroad. In fact, with billions of users around the world, it's become the go-to place for businesses big and small to reach their customers in the most intimate of digital forums.
Using social media to reach current clients and prospective buyers online can be an extremely effective tool to generate leads and to spread the word about promotions or company updates. It easily lets you reach a wide audience and disseminate information to your followers at the touch of a button, reaching individuals where they are at any given moment on the one device you know they always carry with them: a smartphone.
Part of maximizing your brand's online presence is making sure you're using Facebook, Twitter, Instagram and other platforms the right way, sharing information that customers and fans will care about. Check out these three tips that will help grow your business's internet following:
Increase Brand Awareness
Creating a page or account for your organization on various social media sites is only the first step in what is always an ongoing process of brand awareness. It's like that age-old saying: If a tree falls in a forest and no one is around to hear it, does it make a sound? Having accounts on social platforms isn't enough in and of itself - you need to be using them consistently and engagingly in order to create some buzz around your business.
It's important to always be clear and concise whenever you're using apps like Facebook or Twitter on behalf of your brand. You want people to know and understand exactly what your organization does for your clients and/or the community, as well as why it's important. That being said, you also need to make your social media posts appealing on a visual level, so don't skimp on photos, GIFs, emoji and links to spice your text up.
Share Public Events
If your organization frequently hosts public events, especially if they're community oriented, sharing details with your followers online is a great way to let people know what's coming up. For example, after your organization's page posts about an event, those interested in going can also share your event's information with their friends, widening the reach of your post so that many more people become aware of the details.
Also, if a well-known industry personality or thought leader will be present at whatever you're organizing, make sure you ask them to share the social media event post with their online circles as well. That kind of promotion doesn't stop once the outing starts though: take a picture with your special guest and share it across all your platforms. This will get those who were unable to attend excited about more events that you might host down the road.
Post Pictures of Your Company's Day-To-Day
If social media teaches us anything, it's that sometimes the most effective way to market your brand to a wide scope of followers is to show, not tell. In other words, visual advertisements are extremely effective in the business world and social media is no exception. With the half-life of posts getting shorter with each passing year across all platforms, it's important to make an impression on someone who might only be scrolling through a given app's feed for a few seconds at a time.
Think about it: What makes you click in a social media post when you're perusing your smartphone's contents during your downtime? It's probably not going to be something with a wall of text or an unenthusiastic one-liner with no visual accompaniment whatsoever. Cute videos, animations and pictures are all great items to share with those who like and follow you online. Got a Casual Friday policy at work? Upload the week's best outfit on Instagram. Got a question that you know will drive discussion about your brand? Create a Twitter poll and get feedback from those already interacting with your brand on the internet.
As you can see, there are an endless amount of possibilities as to how you'll manifest these ideas into concrete entries on your social media calendar; that being said, the core principles should never waver for a second. By creating brand awareness, sharing events with your followers and posting plenty of pictures and other visual elements across all your accounts, you'll be well on your way to giving your online presence the shot of adrenaline it needs.
Want to know how Amilia can help you use social media to maximize functionality? Request a demo, we'd be happy to show you.