Your Company's E-Commerce on Mobile: What You Need to Know

Posted on 5/25/16 11:33 AM by Kristen Goecke

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The advent and popularization of smartphone technology has led to a boom in mobile e-commerce Simply put, when it comes to doing their online shopping, customers are spending more timeon their phones and tablets than ever before. In fact, buyers are making purchases on their mobile devices even when they're not on the go, when a computer is readily available. That's why it's so important for your website to allow for a seamless e-commerce experience that isn't on a desktop or laptop.

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Consider this: ccording to Internet Retailer, the percentage of retail traffic from mobile devices (phones & tablets) surpassed that of desktop and laptops with 51% coming from mobile back in 2015. What's more, a BI Intelligence report states that by 2020, mobile e-commerce will make up 45 percent of all online shopping activity. In 4 short years from now, almost half of e-commerce will be mobile. That kind of rapid growth is unprecedented.

Here at Amilia, we've seen a 11.99 percent increase in mobile traffic from 2014 to 2016 and 15.59 percent increase in email opens on a mobile device. With more and more people adpoting smartphones as their primary web browsing device, there's no reason to suspect that this trend won't continue.

 

Why Cater Your E-Commerce To Smartphones?

When it comes to selling a product or service, you need to need your customer base where they are. In other words, you absolutely need to make their mobile devices a point of sale. It's not enough to simply have a website or online store and make the desktop experience an enjoyable one; if users cannot easily navigate your mobile site and make the purchases they need to, you're not maximizing your digital moneymaking potential.

This means your website and your online registration system must be optimized so that anyone can use the interface to accomplish what they want, when they want to. The mom waiting in the carpool line needs to be able to register her child for an activity on the go, while a yoga enthusiast can secure his or her spot in tonight's class while en-route, without ever using a desktop computer to get it done. It’s about making the process as a whole convenient for your customers and capitalizing on those e-commerce opportunities in the moment.

 

What Is Your Mobile Device Strategy?

A strong strategy when it comes to mobile devices will give your business that competitive edge over other vendors in the same marketplace. Furthermore, enhancements to your business's e-commerce plan of action don't have to be complicated either - sometimes, it's as simple as asking yourself the right questions.

Here are some things to consider when embarking or revamping your company's approach to online shopping via smartphones and other mobile devices:

    • Make sure your website is mobile-friendly. Google has a great test that can help you determine where your website stands in terms of optmization across all devices.
    • If you discover your site is not mobile-friendly, use a responsive template or theme for your website. Responsive design will adapt the display to the phone or tablet your client is using.
    • If your business or organization has an online registration component built in to the customer experience, make sure that webpage or software integration is also optmized for use on mobile.

In fact, let's dive deeper into that last point...

Don't Forget To Optimize Your Mobile Online Registration

Similarly to the online shopping example that was detailed earlier in this post, you have to meet your customers where they are when it comes to registering for a class, activity or service online. Once agin, this mean putting emphasis on the mobile experience and making sure clients can use the interface quickly and efficiently to sign up for their class or activity of choice.

Website layout confusing? Checkout process slow or lags when processing payment information. Some of the principles that we spoke about in our blog post about making your website more user-friendly apply here. Essentially, at no point should your site be difficult or cumbersome to use - once that happens, customers will start to tune you out, maybe for good.

You can use that nifty Google mobile test link to test your online registration software’s mobile responsiveness. For example, if you use Amilia, you can find your organization’s store, copy the URL and paste it into the test. I used this store URL.

 

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After you've tested the link with Google, your next step should be to walk through the process yourself and attempt to make a purchase. Any decent online registration software vendor will be more than happy to take you through that user experience.

Also, don’t waste your time or your money building an app. So far, only Target, Amazon and Walmart have been able to get enough regular app usage to outpace their traffic and purchases on the mobile web. As such, the cost doesn't not necessarily justify the end result.

Interested in more trends, features and helpful information on selecting the best Online Registration software for you business? 

 

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