The Parent & Guardian “Customer” Journey

Your "customer" is a parent or guardian. Have you mapped out their journey to registration all the way to actually sending their kids off to participate? If not - you may be wondering why it's important?

In short: it helps you step into the parent's shoes and see your org through their eyes. And identify opportunities for improvements.

We put together a sample of what your "Customer Journey" might look like -- based on feedback from our clients in the industry!