A Fresh Start: Mapping Resident Journeys

It’s time to reset our understanding of our communities.

Resident needs have shifted drastically, and unlocking your resident journey is how your agency can keep up! Using real-life P&R personas, we’ll cover journey mapping for your residents: the why, the how, and most importantly – the what-to-avoid!

You will learn:

  • How to define who your residents are and step into their shoes
  • Leverage your understanding of pain points to improve your community experience
  • Actionable ways to start thinking about your community, identifying core personas and mapping their journey
"This presentation got my brain spinning the most this conference. Thank you for simplifying the steps of personas and customer journey creation. You explain and show clearly how it is possible."
Robin L.
CPRA 2020

Download the webinar!