Financial Sustainability, Professional Education and Life “Tipping Points”: Amilia’s Interview with Jamie Sabbach from 110%

Amilia’s CRO Shai Haddad sat down with Jamie Sabbach to discuss her journey within Parks & Recreation, financial sustainability, the role of tech in the field and more!

Miriam Saslove
Miriam Saslove
June 8, 2022 6 min read

If you’ve ever wanted to learn more about the Parks & Recreation industry, now’s your chance! We’re so excited to share our interview with Jamie Sabbach from the consulting agency 110%. Amilia has been partnered with 110% since 2018, with the goal to help Parks and Rec agencies achieve their long-term goals, manage resources, and better serve their communities.

Keep scrolling to read (or listen to) what Jamie has to say about the past, present and future of Parks & Rec in North America.

I know it’s a long journey, but can you share how you got to this point in time today?

My love affair with P&R started as a kid, as is the case with many people who gravitate towards this profession. I participated in sports leagues in my hometown, and unbeknownst to me I was being influenced by P&R folks as early as 6-7 years old. My mom was a huge advocate for these activities since she was a single mom, and I was an only child. Some of my lifelong friendships were created in those moments, and I had no idea that one day I would be the one leading and planning these kinds of activities!

Parks & Rec became a discovery career for me once I graduated from college and started coaching. I had the chance to work in different municipalities and teach in higher education, and now I find myself in a consulting and advocacy role. I am privileged to have been able to be a practitioner, an educator, and a consultant in this world that I love. Parks & Rec has been such a gift in my life.

Teaching the profession – can you touch on that?

Two of my best friends were “leisure studies” majors in college. I made fun of them! I didn’t understand the field until I got in it. When I was the Director of Recreation and Community Services in Bloomington Indiana, that’s when I really got my feet wet in higher education by teaching at Illinois State University. I did not become a student of the field until I started teaching, and education is laced in everything what I do today.

What were the life tipping points for you in this journey?

The first was taking the job at the Champaign Park District. I was a college softball coach (and could not make a living that way) and never imagined I would be a Parks & Rec professional. In my role as a Sports Coordinator, I was introduced to P&R as a profession as opposed to a hobby.

The second was when I worked for the City of Boulder, around 2008, which was a huge tipping point. This job provided me with a clearer view of reality and my character was tested. I felt from a values perspective that I needed to leave and pursue other opportunities, so I made the conscious decision to leave local government.

You leave your job right after the recession and start your own thing, lose three family members – that’s a lot! How do you stay on mission and find the strength?

It’s largely because of the people I lost. My mom was an incredible role model. We all have a story, but this is part of mine. It allowed me to stay the course. I was fortunate; whatever I pulled out of the bag that helped me get up every day and maintain a positive attitude worked.

Jamie 1

What was the moment that sparked 110%?

I reflected on something. I was privileged to be an intern supervisor, and I said to them: “you can be committed to your position or your profession.” I had an opportunity to exemplify and strengthen my commitment to the profession by excusing myself from one organization and trying to do something good for the profession. I felt like this was my chance to have a broader reach.

How would you explain your love affair with P&R? Why did you become interested in financial sustainability?

It started when I was 25, working as a Sports Coordinator. I remember asking about the budget and I was excused and told “don’t worry about it, we have plenty of money in the bank.” I was shocked by that reaction. As I got into admin roles it became my responsibility to be fiscally smart, so I made sure everyone in the organization understood the budget process. It was critical to the survival of the organization and to our responsibility to taxpayers that it was top of mind. Services and facilities were important, but budgeting and how we thought about our finances was critical because it was all about how we were going to sustain our legacy. It was not only about today’s citizens but those of 2050 – who aren’t even here yet! We're the stewards of other people’s money, but they didn’t know how it was being spent. There was this gravitational pull for me – I knew that this was important to discuss, and we needed to create a strategy around how we were going to spend these dollars.

What are some examples where you’ve seen the impact on an agency becoming more financially sustainable?

I will tell you the greatest impact is to hear park maintenance employees use terms like “financial sustainability”! Our work is all grounded in education. We encourage those who are in charge to engage all full time and part time employees. When I hear a professional or a board member say something like “we need to be responsible stewards” or question why they make the investment choices they do, this makes me happy. It's the word choice, the meaning and how that translates to actionable results that makes all the difference in the world.

In your own words, how would you describe what FS is and why it’s important?

Having the money to do what’s critically important for your community for the long haul. Doing better with what you have rather than expecting to get more of what may not exist. Being thoughtful about the investment choices you make.

Most people who gravitate toward this field have big social service hearts. We need to write checks – but when we aren’t thoughtful, we are wasting the resources we have, rather than thinking about where we should be putting them in this moment to have the greatest impact on our community and keep the train rolling for the citizens of 2050.

It's not rocket science, but it can be intimidating to social service professionals who aren’t comfortable with numbers. Data is your friend and will help you do what’s important!

What advice would you give to someone who is hesitant to begin the journey to becoming financially sustainable? How much of it would you say is education vs intervention?

It’s a combination of both. If someone put effort into educating themselves, they could do it; they don't necessarily need the intervention. We understand people want to do this work, but they aren’t prepared to do it alone – they want someone to hold their hand. Some may have the competency to do it alone, while others may say they want to get there but need some encouragement and help.

What advice would you give on how to overcome this fear of data and tech?

As social servants, we don’t see data as our friend; we see it more as a nemesis because we think it will take us down a path of loss or it might result in something negative. Alternatively, if we start to look through a rose-colored lens, it can reveal where we have opportunities to serve differently or take care of that park where we’ve been deferring maintenance. We look at data through a lens of loss and anxiety without understanding that none of those things may ever come to fruition.

The organizations who are doing this work are opening the curtain and rather than it being dark they see light! I think we’re going to see more of that, as more organizations dip their toes in the water and say, “it’s warmer than we thought.”

What do you want the Jamie Sabbach and 110% legacy to be?

Our profession embracing the idea, the nobility, the purpose, the “why” of financial sustainability, rather than running from or fearing it. I'd love to see that financial sustainability efforts are a mandate in every system across the US. This is more important than master planning; this becomes foundational for constructing the house. If/when that happens, I will die a happy person.

See what Amilia and 110% can do for you.

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