If you run a camp, art school, or afterschool program, you know how much energy goes into simply reaching and engaging with families. Between program schedules, registration, and daily operations, finding time to plan emails, track social posts, or follow up with participants can feel impossible.
What makes it harder? Most recreation teams are using too many different tools: one for registration, one for email, another for fundraising, and spreadsheets to fill the gaps. Juggling it all often means:
That’s frustrating — and it takes focus away from what you do best: creating programs that bring people together.
Yes. HubSpot is an all-in-one platform that helps small teams manage marketing, communication, and community engagement in one place.
👉 In plain terms: it’s about cutting out the busywork so you can spend more time focusing on your community.
Here’s the simple version: when someone registers in Amilia, their information flows straight into HubSpot. That means you don’t have to export lists, update spreadsheets, or wonder if your contact info is out of date.
From there, you can:
It’s about turning the registration data you already collect into something that actively supports your outreach.
During a recent webinar, the Merit School of Music in Chicago shared how this integration changed their outreach.
Before, their staff spent hours trying to manage communication lists manually. Now, every time a student registers for a class, they’re automatically added to the right list — whether that’s based on the instrument, age group, or program.
This allows Merit to send the right message to the right family without extra effort. And the results speak for themselves: stronger engagement with families and a wider reach across their community.
As Dy’Anna Augustus, Merit’s Director of Student Services, explained: “The ability to instantly segment our marketing lists allows us to create more targeted recruitment campaigns, strengthening our overall engagement with the Chicagoland community and expanding our reach far beyond what was possible before.”
Many activity and recreation organizations don’t have a full-time marketing department. Staff are already stretched managing programs, volunteers, and day-to-day operations.
By bringing Amilia and HubSpot together, marketing stops being another headache. You’ll:
So, is it possible to make marketing for recreation organizations more simple?
With Amilia’s robust registration data and HubSpot’s all-in-one tools, the answer is a clear yes.
This isn’t about adding more work. It’s about making the work you already do go further — so you can grow participation, keep families engaged, and focus on creating impact and growing your business.
👉 Missed the webinar? You can still catch the highlights and see how Amilia + HubSpot are helping organizations like yours do more with less.
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