Amilia Partners with ActiveXchange to Drive Growth and Community Engagement Through Data Intelligence

Amilia and ActiveXchange announce a strategic partnership to leverage big data to revolutionize how community organizations connect with their members and reach even further into their local communities. This collaboration will integrate Amilia's recreation management software with ActiveXchange’s leading data intelligence services to provide organizations with ‘so what next’ insights designed to enhance member engagement and drive operational efficiency.

Hugo Lachance, CEO of Amilia, commented on the partnership: "By combining forces with ActiveXchange, we're equipping community centers, sports leagues, and recreational facilities with the tools to make data-driven decisions that enhance their services and meet community needs more effectively. Our integrated approach represents a significant leap forward in how organizations can anticipate the needs of their members, bolster retention, and foster active, healthy communities."

Echoing this sentiment, Alex Burrows, CEO and Founder of ActiveXchange, stated, "The integration of ActiveXchange with the Amilia SmartRec platform is a testament to our shared belief in the transformative power of data. The recreational industry is on a journey towards greater data utilization and with this greater societal impact and commercial growth. Together, we are committed to making relevant data intelligence available to all organizations, no matter their size, so that they can shape the active and healthy lives of all people within their local communities.”

A testament to the potential impact of this partnership is seen in the experience of Miles Nadal JCC, an early adopter of the integrated solutions. Matthew Lenner, Director of Finance & Information at the organization, encapsulated their experience by stating, "The combined forces of Amilia SmartRec and ActiveXchange have opened up new possibilities for us in utilizing data to fuel decision-making and member satisfaction. It's giving us insights into our community's needs and preferences."

Marking a milestone for community and recreation entities, this collaboration enriches the way organizations utilize Amilia SmartRec’s data by integrating it with broader contextual insights. The two companies will join forces on June 12th for a free webinar on how to measure community impact, click here to register.

About Amilia
Founded in 2009, Amilia is on a mission to simplify the management of organizations offering activities and memberships to their community. From eCommerce, scheduling, reservations, waitlists, staff, facilities, financial sustainability, and more, Amilia is broadening access to modern technology for over 1,500 organizations. Its robust end-to-end solutions support small businesses, membership-based non-profits, community centers, and Parks & Recreation agencies in their aim to engage their local communities. For more information, visit

About ActiveXchange
ActiveXchange is a multi-award-winning data science and technology company passionate about transforming communities into more active, healthy environments through the power of data intelligence. With offices in Edmonton, Sydney, and London, ActiveXchange’s operations support a diverse clientele, enhancing their ability to make informed, evidence-based decisions. The company offers dynamic data networks and market intelligence tailored for the parks, sports, and recreation sectors. For more information, visit

Media Contact
Kim Fortin
Director, Brand & Communication, Amilia