Picture the joy brought to grandparents when they gift next year's camp session to their beloved grandchildren, or when friends share the experience of their favorite activities with loved ones. However, these delightful possibilities remain untapped if your audience isn't aware of this fantastic product. But worry not, for we have the solution! Introducing Amilia SmartRec Gift Cards—an opportunity to open up a new world of gifting for your community.
According to our recent research, 72 % of Americans prefer receiving gift cards over a traditional gift? Our study also showed that 2 out of 3 people would buy gift card for a fitness activity!
As the gifting season draws near, it's the perfect opportunity to make sure your community knows about your gift cards, not just so you can maximize sales, but also give your members and clients the perfect gift to offer and receive this holiday season.
Wondering where you should get started to build awareness for your gift card offerings?
Follow our 7 tips and your community will be ready to get gifting in no time!
1. Make It Seasonal
With the holidays approaching, make your gift cards as seasonal, colorful, and inviting as possible. Create themed gift cards with designs tailored to special occasions like back-to-school or summertime. Alternatively, opt for a more versatile, evergreen design that will work all year long.
Creating a seasonal theme gift card creates the perfect opportunity to talk about its release and mention it to your community.
2. Set Them Up Prominently in Your Store & Use Your Branding
We encourage you to create captivating, on brand visuals for your gift card promotions. Use a high-quality 1020 x 860-pixel format to maximize visual appeal. Ensure this visual consistency across all your promotional materials, making it easy for customers to spot your gift cards in your store.
What should your design include
- Your logo
- Visual and colors that fits your organization’s brand
- Include a dollar amount or a few meaningful words.
3. Email Campaigns: Let Your Regulars Know About It
Harness the power of email marketing to engage your community. Consider sending dedicated emails highlighting the benefits and user-friendliness of Amilia SmartRec Gift Cards. Remember to incorporate the same eye-catching gift card images.
Frequent reminders in your regular newsletters can reinforce the message as well.
4. Talk About It on Your Website
Don't miss the opportunity to reach your website visitors. Consider using a prominent banner, crafting a compelling company blog post, or creating a dedicated "news" section on your website to introduce and showcase the benefits of your gift cards.
5. Social Media Promotion
Your email campaign and personalized gift card visuals can seamlessly transition to your social media platforms. Leverage these assets on Facebook, Instagram, TikTok, and more. Share stories, testimonials, and interactive content to engage and excite your community.
6. In-Store Promotion
Identify high-traffic areas within your facilities, such as the front desk, and create an eye-catching and simple poster to highlight this exciting new product. Educate your community about the convenience and value of Amilia SmartRec Gift Cards right at the point of interaction.
Gift cards are ideal for introducing new people to our numerous sports activities or for delighting our regulars. The perfect gift from parents and grandparents to their children.
Virginie Gauthier, Activity Coordinator, CNCB
7. Gift Card Discounts
One of the remarkable features of Amilia Gift Cards is the ability to offer discounts on the purchased amount. Consider incentivizing your community to buy their first gift cards by offering special discounts or bundled deals. For example, sell $100 worth of value for $90—a compelling reason to embrace this new way of gifting.
In conclusion, Amilia SmartRec Gift Cards are your ticket to effortless and thoughtful gifting. Whether it's through your website, email, social media, or in-store promotions, we've covered all the bases.
Ready to elevate your gift card game? Start implementing these strategies today, and watch your gift card sales soar. If you need further assistance, our team is here to support you every step of the way. Let's make this gifting season extraordinary together!