So Fresh, So Clean: Our Platform Refresh & What it Means For You

What’s changing and what’s staying the same (hint: our dedication to helping you grow!)

Alanna Crochetiere
Alanna Crochetiere
February 24, 2022 4 min read

True to the Amilia mission, we’re launching this refresh the same way we do everything else, with a focus on bringing value to you. In this article, you’ll learn about the main changes, what it means for you, as well as what will stay exactly the way it has always been.

As with most changes, this started when we reflected and took a step back. We reviewed the vision for the company and where it was headed. We also wanted to better understand what a change like this would mean for you, activity-based organizations, and the Amilia team. We spoke to leaders within our organization as well as our clients and community to do exactly that.

Ultimately, what we achieved was to build a foundation that supported our growing product offering and we refreshed the look and feel of our store. We improved some important features and added some new ones to invigorate the platform and to make things easier for you (an admin to client view toggle, a new way to navigate your store and a more intuitive experience, just to name a few – but stay tuned for more in 2022!). And now for our biggest announcement:

Drumroll please...

✨ The platform known as 'Amilia' will be renamed SmartRec™. ✨

GIF Amilia logo morph into new Smart Rec

You might be asking yourself, “why the change?” Well, Amilia is evolving from a multi-brand company to a multi-product eCommerce platform. Already too much business jargon for you? Same. So, in regular terms, by naming Amilia’s registration platform SmartRec, we’re setting the stage for us to be able to build and offer you even more eCommerce products & services that will sit under one brand: Amilia.

So get excited! Because just as SmartRec helps with online registrations, epayments, as well as facility & staff management, we are developing (and almost ready to release some!) new tools that will expand what you can do with Amilia. This new ecosystem of products will redefine what we offer but keep the Amilia brand at the center of everything we do.

Visually, we’ve kept our brand name “Amilia” in the SmartRec logo and we’ve developed a system that will unify all new products under the one brand. This system also allows for enough flexibility and creativity so that the possibilities are endless. Check out the examples below:

Amilia logo family

What else is new? Well, we've been hard at work refining our online store layout and are proud to introduce a fresh look and feel. The store's functionality remains intact, but you and your customers will benefit from a more intuitive admin and shopping experience, respectively. Here's what's changed:

  • A toggle to switch between the admin and client views more easily
  • An improved navigation menu (when you click on your email ID in the top right corner)
  • A new settings button that links to your store settings in the back office
  • Collapsible store filters
  • A more intuitive user experience

Each of the store tabs (programs, memberships, merchandise, and so on) will get an improved look and feel in the weeks to come. But don’t worry, the functionality will remain unchanged, and our team will be in touch, as always, to coach you through if you have any questions.

Speaking of what hasn’t changed, we wanted to take some time to reassure you that all the things you love will remain the same. Because although we’ve highlighted some very big & exciting developments, we want you to know that our focus is on you and here’s what that looks like to us:

  • We are committed to serving you, end-to-end
  • We are dedicated to evolving our technology to best meet your needs
  • We're striving to be thought leaders in tech to help you achieve your business goals
  • We are focused on feedback, communication, and growing with you.

We think the best companies are customer obsessed and we’re counting ourselves as one of them! Though change is inevitable, we’re dedicated to making changes in the right places that stay true to our mission: making it easier for you as an organization to connect to your community.

We’re excited to know what you think! If you have any questions, comments or concerns feel free to get in touch.

If you want to evolve your organization and think SmartRec is a good fit for you, connect with an Amilian today!

See the Refresh in Action

Media 1-4 via Amilia