— JCC Denver

About JCC Denver

For more than a century, JCC Denver has been a cornerstone of its local community, serving as more than just a fitness or recreation facility. As a nonprofit Jewish Community Center, its mission is to create connection, belonging, and lifelong engagement across generations.

JCC Denver supports all ages and life stages, from early childhood through active older adulthood, by offering:

• Aquatics and fitness
• Tennis and wellness programs
• Early childhood education and preschool
• Day camps and overnight camps
• Arts, culture, and a 500-seat theatre

Families don’t engage with JCC Denver in just one way. A single household may have children in preschool, parents using the fitness center, teens in camps, and grandparents attending cultural events.

This breadth of programming is central to JCC Denver’s mission — but it also creates operational complexity. Supporting deep, multi-dimensional relationships with members requires systems that can reflect how people actually engage with the community, not silo them by department. 
 

Results at a glance (Since June 2025)

With programs, memberships, and transactions in one system, JCC Denver now has visibility they never had before.

• 82.8% of transactions completed via self-service, outperforming industry benchmarks
• 71% of member sign-ups happened on mobile
• 5-6 staff hours saved per week during every major registration cycle, and the elimination of last-minute firefighting
• Membership base growing double-digits month over month, with strong momentum driven by online purchases 

The challenge: Too many systems, no 360-view of the member

Before Amilia, JCC Denver’s technology stack had expanded over decades. What started as one platform gradually split into multiple systems as departments added tools to meet their own needs. Over time, they were managing one system for memberships, another for class registration, and separate software for fitness, tennis, camps, and ticketing. None of these systems connected.

The consequences were clear:

• Staff manually moved data between platforms
• Leadership had no reliable 360-degree view of member engagement
• Members needed multiple logins depending on what they were registering for
• Registration periods were stressful, reactive, and error-prone

What should have felt like one connected community experience became fragmented, inefficient, and harder to scale.
 

Why Amilia fit JCC Denver’s vision

JCC Denver didn’t want yet another single-purpose tool that would increase fragmentation. They wanted a long-term partner.

Key decision drivers:

• A single system that could handle most programs and memberships
• Strong online experiences for modern members
• A partner willing to listen and evolve with them, not sell and disappear
• A roadmap aligned with JCC realities 

Amilia stood out, not because it was perfect on day one, but because it was actively building toward where JCC Denver needed to go.

The operational shift in action

1. Program registration that finally runs itself

Program registration was one of the most painful workflows in the past. Priority access had to be manually toggled on and off, issues were frequent and expected, and staff had to be on high alert when registration opened.

With Amilia:

• Priority registration is configured in advance and runs smoothly
• Departments can build, copy and manage classes themselves

Impact:

• 5–6 staff hours saved per week during registration periods for platform admin
• No last-minute fixes and escalations
• A smoother, more predictable experience for members registering online 

2. Real-time check-in at access points

At busy entrances, even small delays compound quickly. Amilia’s access control and activity check-in allow staff to validate participation instantly at entry points.

This was further improved when JCC Denver’s feedback led directly to product enhancements.

Impact:

• Faster member entry
• Less frustration for families and staff
• Clear visibility into who is on-site at any given moment
• Greater confidence for staff managing safety and access 

3. Membership growth driven by online self-service

Before Amilia, online membership purchases were technically possible but difficult to complete— which meant most members had to visit or call to complete a purchase.

With Amilia, members can now complete the entire journey online — from purchase to payment updates.

Impact:

• Faster membership conversion for digitally capable members
• Reduced follow-up work for staff
• Sustained membership growth without increasing front-desk workload 

A true partnership, not just software

For JCC Denver, the value of Amilia goes beyond consolidating systems. It is a partnership built on responsiveness, shared problem-solving, and a roadmap aligned with the realities of JCC operations. With a platform that evolves alongside their needs, JCC Denver is positioned not just to operate more efficiently, but to strengthen community connection at scale.

About Amilia 

Amilia helps JCCs and YMCAs simplify operations, empower staff, and deliver better community experiences through modern membership, registration, and self-service technology. 

If you are interested to learn how SmartRec could help you and your organization succeed like it helped JCC Denver, just reach out to our team. We would be happy to discuss it with you!