— Westfield Area YMCA — Westfield Area YMCA — Westfield Area YMCA

— Westfield Area YMCA

How the Westfield Area YMCA increased online sales by 46% with Amilia

46% increase in online sales

90% growth in online membership revenue

33% growth in online program revenue

14% increase in unique active members

“Since switching to Amilia, our YMCA has seen remarkable growth, with online sales increasing by 46% in our first full year. Members now register with ease, saving our staff valuable time.”

Greg Hatzisavvas COO, Westfield Area YMCA

Westfield Area YMCA overview:

20,448

members proudly served

447,711

annual registrations

109

programs offered annually

About Westfield Area YMCA

The Westfield Area YMCA is a nonprofit community organization committed to strengthening youth development, promoting healthy living, and fostering social responsibility across the Westfield community. Serving thousands of members annually, the YMCA offers a wide range of programs including youth sports, aquatics, camps, fitness, and enrichment initiatives.

The challenge: Demand without a scalable system

Before adopting Amilia, the YMCA faced persistent challenges with online registration. Their previous platform frequently crashed during peak enrollment periods, eroding member trust and limiting adoption of digital registration.

As a result:

Members preferred registering in person or by phone
Long lines formed during major registration events (e.g., summer camps)
Staff were overwhelmed with manual processes and high call volumes

While program demand remained strong, the registration experience created friction for both members and staff. The organization struggled to efficiently capture demand and scale operations.

The YMCA needed a more reliable, streamlined solution to support growth and improve the overall member experience.

“Before implementing Amilia, even though we had online registration available, our system would crash during registration periods. That created a lack of trust among our members, so we often faced long lines in the lobby and phone calls from people who preferred to come in person to make sure their registration went through.”
Greg Hatzisavvas, COO, Westfield Area YMCA

The results: Driving a 46% increase in online sales

Conversion-optimized online experience

At the core of the YMCA’s transformation was Amilia’s intuitive and modern interface. The platform made it easy for members to:

Browse programs effortlessly
Quickly find relevant information
Complete registration in just a few steps
Check out without confusion or friction

Over time, as members experienced reliable registration cycles, behavior shifted significantly. Members who previously registered in person began completing transactions online, often from their phones.

This shift to self-service enabled the YMCA to capture significantly more registrations online, contributing directly to:

46% increase in online sales
14% increase in unique active members

The easier registration experience also reduced barriers to participation, helping more members discover and enroll in programs.

"Since switching to Amilia, our YMCA has seen remarkable growth, with online sales increasing by 46% in our first full year. Members now register with ease — saving our staff valuable time, reducing administrative costs, and most importantly, helping us better serve our community by ensuring we can meet demand."
Greg Hatzisavvas, COO, Westfield Area YMCA

What drove the growth

A significant portion of the increase in online sales came from higher digital transaction volumes across key areas:

33% growth in program revenue processed online
90% growth in membership revenue processed online

Several features played a critical role in enabling this shift by simplifying registration, increasing completion rates, and building member confidence.

Key features that contributed to this growth include:

Wish lists

The wish list feature allows members to save program selections ahead of registration.

Benefits include:

Faster checkout during high-demand periods
Reduced friction at registration opening
Less need to search for programs repeatedly

"Members now register with ease, and they particularly value the wish list feature which makes the registration process go quickly."
Greg Hatzisavvas, COO, Westfield Area YMCA

Automated waitlists

Automated waitlists ensure no demand is lost when programs reach capacity.

Key advantages:

Members can join waitlists instantly
Automatic notifications when spots open
Immediate self-service enrollment without staff intervention

"From a management standpoint, the waitlist feature stands out as one of Amilia’s greatest assets. It automatically notifies members when a spot opens in a class, saving our staff valuable time and reducing administrative costs. Most importantly, it helps us better serve our community by ensuring we can meet demand."
Greg Hatzisavvas, COO, Westfield Area YMCA

Digital forms

Amilia’s forms functionality enables required documents to be completed during registration.

Impact:

Eliminates manual follow-ups for paperwork
Enables more programs to be offered fully online
Streamlines administrative workflows

"The forms have been a big help for all of our registrations. Before, we avoided putting some programs online because we would have had to chase people afterward for required forms."
Greg Hatzisavvas, COO, Westfield Area YMCA

A long-term partnership

The Westfield Area YMCA was among the first YMCA organizations to adopt Amilia and has been a partner for over a year and a half. From the start, their team played an active role in shaping how the platform supports real-world YMCA operations.

By collaborating closely with Amilia and sharing ongoing feedback:

Many requested improvements were implemented
The platform evolved to better meet operational needs
Trust in Amilia as a long-term partner strengthened

Today, that collaboration continues to influence product development, helping ensure the platform effectively supports organizations facing similar challenges.

"We were one of the early YMCAs to adopt the platform, which gave us the opportunity to work closely with the team and help shape the product. That level of collaboration has made it feel like a true partnership."
Greg Hatzisavvas, COO, Westfield Area YMCA

About Amilia

Amilia helps JCCs and YMCAs simplify operations, empower staff, and deliver better community experiences through modern membership, registration, and self-service technology.

If you are interested to learn how Amilia could help you and your organization succeed like it helped Westfield Area YMCA, just reach out to our team. We would be happy to discuss it with you!